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Marketing Program
A strategic plan that combines the marketing mix (product, price, place, and promotion) to achieve specific business goals and satisfy consumers' needs.
Marketing Plans
Strategic outlines businesses use to coordinate their market research, pricing, promotions, distribution, and product development to achieve specific goals.
Marketing Goals
Targets a business intends to achieve through its marketing efforts, such as expanding market share or enhancing customer engagement.
Marketing Strategies
Comprehensive plans created to reach marketing goals, including target market selection and the development of a marketing mix.
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