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Which of the following statements is NOT true?
Product Design
The process of creating and developing new products by defining their features, specifications, and aesthetics to meet customer needs and preferences.
Value Consciousness
The concern for obtaining the best quality, features, and performance of a product or service for a given price that drives consumption behavior.
Consumption Behavior
The study of how individuals select, buy, use, and dispose of goods and services.
Graduate Business Programs
Advanced academic programs offered by universities that focus on business administration, management, and specialized business disciplines at the master's or doctorate level.
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