Through Database Technology, an Organization Can at Last Identify Its

question 37

True/False

Through database technology, an organization can at last identify its loyal customers, its repeat purchases, and its one-time only " triers" in well-defined market segments

---

Definitions:

Magnification

In cognitive psychology, a distortion involving exaggerating the importance or significance of events, often seen in anxiety and depression.

Minimization

A defense mechanism where the individual downplays the significance or impact of an event or emotion.

Contingency Contracting

A behavioral intervention technique involving a written agreement between a client and a counselor specifying a behavior to be changed and the consequences that follow as a result.

Token Economy

A behavioral modification system that uses tokens as a form of reinforcement for displaying desired behaviors, which can later be exchanged for various rewards.