A Database Can Be Used

question 27

Multiple Choice

A database can be used

• A)To profile customers
• B)To maximize personalization of promotional plans for customers
• C)To develop products that match the customer's needs
• D)a,b and c
• E)a and b

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Definitions:

Contiguity

A principle in psychology and learning theory that suggests that events experienced close together in time or space are likely to be associated with each other.

Contrapreparedness

An inability to associate a specific conditioned stimulus (CS) and a specific unconditioned stimulus (UCS) despite repeated conditioning experiences

Predictable Stimulus

A stimulus that occurs in a manner or pattern that can be anticipated, allowing organisms to anticipate and react accordingly.

Stimulus Substitution

A theory in classical conditioning suggesting that the conditioned stimulus acts as a substitute for the unconditioned stimulus, eliciting the same response.