Relationship Marketing Involves

question 28

Multiple Choice

Relationship marketing involves

• A)Identifying and building a database of customers
• B)Delivering differential messages to different segments of customers in the database
• C)Tracking costs for each relationship
• D)a and b
• E)a, b, and c

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Definitions:

Capital Invested

Funds used by a company to acquire or upgrade physical assets such as property, industrial buildings, or equipment.