Relationship Marketing Involves

question 28

Multiple Choice

Relationship marketing involves

• A)Identifying and building a database of customers
• B)Delivering differential messages to different segments of customers in the database
• C)Tracking costs for each relationship
• D)a and b
• E)a, b, and c

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Definitions:

Machine Language

The lowest-level programming language, consisting of binary or hexadecimal codes that a computer's processor can execute directly.

Bit

The most basic unit of information in computing and digital communications, which can have a value of either 0 or 1.

Unicode

A universal character encoding standard that allows for the representation and handling of text in most of the world's writing systems.

Bytecode

A type of instruction set architecture created to be executed efficiently by software interpreters or virtual machines.