Calculation of Customer Lifetime Value CLV) Provides a Framework for

question 16

Multiple Choice

Calculation of Customer Lifetime Value CLV) provides a framework for

• A)Purchase sequence analysis
• B)Optimizing the timing of product offerings.
• C)Profile analysis to target prospects
• D)All of the above

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Definitions:

Rate of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.

Residual Value

The estimated value of an asset at the end of its useful life.

Present Value

Present value is a financial concept that calculates the current worth of a future sum of money or stream of cash flows, given a specific rate of return.

Cash Inflows

The total amount of money received by a company from its operational activities, investments, and financing.