Examlex
Consumer generated media refers to anything created by a citizen marketer, that is posted on the internet and spread by social media
Consumer Surplus
The difference between what consumers are willing to pay for a good or service and what they actually pay, indicating the economic benefit to consumers.
Equilibrium Price
The price at which the quantity of a good or service demanded by consumers equals the quantity supplied by producers.
Producer Surplus
The difference between the amount producers are willing to accept for a good or service and the actual amount they receive.
Underproduction
The condition where the output is less than what is economically or socially optimal.
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