Examlex
The forced-exposure, brand-preference change test measures the change in brand preference after watching an advertisement in a theater.
Implicit Memory
A type of memory that involves unconscious retention and influences behavior without conscious awareness.
False Memories
Distorted or fabricated recollections of events that did not actually happen, often influenced by suggestions or the merging of different memories.
Hypnotic Suggestion
Hypnotic suggestion involves delivering instructions or suggestions to a person under hypnosis, potentially influencing their thoughts, behaviors, or perceptions.
Memory Distortion
The alteration of a memory or the introduction of inaccuracies into a memory over time, which can significantly impact how the memory is recalled.
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