Which of the Following Statements About ASSESSOR Is True

question 32

Multiple Choice

Which of the following statements about ASSESSOR is true?

• A)It provides results faster and less expensively than a test market.
• B)It offers a good deal of flexibility in the selection of the marketing variables to be studied.
• C)It assumes that preference data and purchase and repurchase decisions are valid predictors of what would actually happen in the marketplace.
• D)It is a laboratory test market method.
• E)All of these are true.

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