Which of the Following Is Not True of Test Marketing

question 25

Multiple Choice

Which of the following is not true of test marketing?

• A)It improves a manager's knowledge of potential product sales.
• B)It allows companies to pretest alternative marketing plans.
• C)Companies may discover product faults that escaped notice in the product development stage.
• D)The results of test marketing may be distorted by improper methodology.
• E)All of the above

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Definitions:

Course Management

The process of administering and supervising course planning, delivery, assessment, and improvement in educational settings.

Desktop Publishing

The creation of documents using page layout software on a personal computer, particularly for print or digital media, such as brochures, newsletters, and books.

Tax Preparation

The process of preparing tax returns, often income tax returns, often for a person other than the taxpayer, and generally for compensation.

Image-editing

Image-editing involves the process of altering or enhancing digital images using software tools, which can range from basic adjustments of brightness and contrast to complex photo manipulation and graphic design.