If a Distributor Offers a Steep Temporary Price Cut to Retailers

question 48

Multiple Choice

If a distributor offers a steep temporary price cut to retailers in order to sell excess inventory, this type of promotion is called

• A)Cooperative promotion
• B)Trade promotion
• C)Promotion partnership
• D)Retailer promotion
• E)None of the above

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Definitions:

Anxiety

A feeling of worry, nervousness, or unease typically about an imminent event or something with an uncertain outcome.

Partial Reinforcement

A conditioning strategy where a reward is not administered every time the desired behavior is performed, leading to more resistant learned behavior.

Continuous Reinforcement

The reinforcement of each and every correct response.

Negative Reinforcer

is a stimulus whose removal following a behavior increases the likelihood of that behavior being repeated in the future.