An Approach in Which the Respondents Are Given Cards That

question 44

Multiple Choice

An approach in which the respondents are given cards that describe complete product or service configurations is called

• A)Trade off approach
• B)Full profile approach
• C)Conjoint analysis
• D)Direct approach

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Definitions:

Centimeters

A unit of length in the metric system equal to one hundredth of a meter.

Magnetic Stripes

Patterns of alternating magnetic polarity found on the ocean floor parallel to mid-ocean ridges, providing evidence for the theory of plate tectonics and seafloor spreading.

Volcanic Rocks

Rocks formed from the cooling and solidification of magma or lava.

Oceanic Crust

The portion of the Earth's crust that forms the ocean basins, primarily composed of basalt and denser than continental crust.