Examlex
A few respondents who are unfamiliar with the objects to be mapped should be included in generating a perceptual map to ensure adequate representation of the population.
Test Marketing
A strategy used by companies to evaluate the potential success of a new product by releasing it in a limited market prior to a wide-scale launch.
Marketing Intermediary
A marketing intermediary is an entity that acts as a middleman between the producer of goods or services and the end consumers, facilitating distribution and sometimes promoting the product.
Cosmetic Goods
Products applied to the body, particularly the face, to enhance appearance or beauty, including makeup, skincare, and fragrance products.
Direct Distribution
A distribution strategy where manufacturers sell their products directly to consumers, bypassing intermediaries.
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