Working with MDS Includes All the Following Problems Except

question 14

Multiple Choice

Working with MDS includes all the following problems except:

• A)when more than two or three dimensions are needed, the usefulness is reduced.
• B)perceptual mapping has not been proven to be reliable across different methods.
• C)the interpretation of dimensions is difficult since several attributes are involved.
• D)maps are not usually based on groups that are aggregated with respect to their familiarity with products, usage levels and attitudes.

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Definitions:

Intelligence

Intelligence is the capacity for learning, reasoning, understanding, and similar forms of mental activity; aptitude in grasping truths, relationships, facts, meanings, etc.

Creativity

The ability to generate novel and useful ideas, solutions, or products through imaginative thought processes and original thinking.

Positive Correlation

A relationship between two variables where both either increase or decrease together.

Negative Correlation

A connection between two factors where as one escalates, the other diminishes.