Working with MDS Includes All the Following Problems Except

question 14

Multiple Choice

Working with MDS includes all the following problems except:

• A)when more than two or three dimensions are needed, the usefulness is reduced.
• B)perceptual mapping has not been proven to be reliable across different methods.
• C)the interpretation of dimensions is difficult since several attributes are involved.
• D)maps are not usually based on groups that are aggregated with respect to their familiarity with products, usage levels and attitudes.

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Definitions:

Frustration-Aggression Principle

A theory suggesting that frustration often leads to aggressive behavior, as aggression is a result of blocked goal achievement.

Implicit Associations

The automatic and unconscious associations people make between different concepts and beliefs, which can influence attitudes and behavior.

Outgroup Homogeneity

The perception that members of an outgroup are more similar to each other than they actually are, often contrasting with the perceived heterogeneity within an ingroup.

Modern Matchmaking

Contemporary methods of bringing individuals together for romantic relationships, often using technology or professional services.