A Regression Analysis Has Shown That There Is a Definite

question 4

Multiple Choice

A regression analysis has shown that there is a definite, positive relationship between sales dependent variable) and advertising and sales promotion all units in dollars) .The estimated relationship is sales = 3) advertising + 1) sales promotion + 1,500.Based on the given information

• A)all marketing resources should be allocated to advertising, if possible.
• B)all marketing resources should be allocated to sales promotion, if possible.
• C)the allocation between advertising and sales promotion should be split in the ratio 3 to 1 in all circumstances.
• D)none of the above.

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Definitions:

Brand Loyalty

A consumer's preference to buy a particular brand's product over competitors, often due to a perceived superiority or emotional connection to the brand.

Monopoly Power

The ability of a single company or entity to control a majority share of the market for a particular good or service, often resulting in limited choices for consumers.

Repeated Games

A series of game theory scenarios in which the same game is played multiple times, allowing for strategy development based on previous outcomes.

Reciprocity

A mutual exchange of privileges, goods, or services between two parties, based on a principle of giving and receiving in equal measure.