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In regression analysis, the dependent variable is sometimes called the predictor variable.
Brand Awareness
The level of consumer awareness and understanding concerning the unique features or brand identity of certain goods or services.
Consumer Responses
The reactions or feedback of consumers towards a product, service, or a company's marketing strategies.
Brand Identity
Refers to the collection of all elements that a company creates to portray the right image to its consumer.
Consumer-Brand Connection
The relationship and emotional bond formed between a consumer and a brand, influencing loyalty and purchase behavior.
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