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Non-probability sampling allows the researcher to explicitly identify possible biases.
Percentage Share
A fraction of a whole, expressed as a percentage, representing a part of a total amount or quantity.
Industry Sales
The total revenue generated from all goods and services sold within a specific industry over a certain period.
Leading Firms
Companies that dominate an industry or market, often characterized by significant market share or innovation.
Concentration Ratios
Measures indicating the market share of the largest firms within an industry, used to assess the degree of market concentration and competition.
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