An Approach in Which Each Population Member, and Thus Each

question 51

Multiple Choice

An approach in which each population member, and thus each possible sample, has an equal probability of being selected is known as.

• A)cluster sampling.
• B)convenience sampling.
• C)simple random sampling.
• D)quota sampling.
• E)snowball sampling.

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Definitions:

Unstructured Interviews

Interviews with broad questions and a loose schedule of questions so that interviewees have the freedom to volunteer information and to explain their responses.

Semi-structured Interviews

A qualitative research method involving open-ended questions that allow for in-depth exploration of a participant's views and experiences, while still guiding the conversation through a predefined set of topics.

Focus Group

is a research method that gathers a small, diverse group of people who are engaged in a discussion to provide feedback or opinions on specific topics or products.

Netnography

A specialized form of ethnography adapted to computer-mediated social worlds.