Field Experiments Tend to Have Much Greater External Validity Than

question 21

True/False

Field experiments tend to have much greater external validity than laboratory experiments.This means that to a greater extent their causal inferences can be generalized from the experimental environment to the actual marketing environment.

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Definitions:

Interpersonal Trust

The confidence individuals have in the integrity, reliability, and fairness of others.

Organization Development

A domain focused on enhancing individuals' understanding and capabilities to achieve more effective organizational transformation and improved performance.

Tempered Radicals

Individuals who advocate for profound change within an organization but do so in moderate, gradual ways.

Debra Meyerson

A notable scholar in the fields of organizational behavior and change, known for her work on identity, diversity, and inclusion in the workplace.