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A researcher is using a full factorial design to test the effects of four variables, each of which has two levels.The least number of conditions to be tested is 2 x 2 x 2 x 2 or 16.
B Data
Behavioral data, or direct observations of another’s behavior that are translated directly or nearly directly into numerical form. B data can be gathered in natural or contrived (experimental) settings.
L Data
Life data, or more-or-less easily verifiable, concrete, real-life outcomes, which are of possible psychological significance.
S Data
Self-report data, where individuals provide information about themselves, typically through surveys or questionnaires.
I Data
Informants’ data, or judgments made by knowledgeable informants about general attributes of an individual’s personality.
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