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The Three Components of Attitudes Are the Cognitive Component, the Affective

question 12

True/False

The three components of attitudes are the cognitive component, the affective component, and the liking component.


Definitions:

Prospect's Approval

The process by which a potential buyer signals their agreement or interest in moving forward with a purchase.

Remain Silent

The act of refraining from speaking, often strategically used in negotiations or to prompt another to speak.

SPIN Approach

A selling technique based on Situation, Problem, Implication, and Need-payoff questions to understand customer needs and propose solutions.

Presentation

A formal or informal display of information, typically with the aim to inform, persuade, or entertain an audience.

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