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In continuous rating scales, the respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other.
Q5: The ability to discriminate among meaningful differences
Q8: Because the results of research studies are
Q10: Sales reports are an example of input
Q10: It is generally easier for an analyst
Q11: Foreign market opportunity analysis is a frequent
Q12: Which of the following is more likely
Q26: A single research approach is seldom perfectly
Q26: Factor analysis is usefully employed when there
Q45: One method of coping with nonresponse to
Q68: In marketing studies, the primary source of