On a 20-Item Likert Scale, Where "1" Means "Strongly Unfavorable

question 33

Multiple Choice

On a 20-item Likert scale, where "1" means "strongly unfavorable" and "5" means "strongly favorable," one respondent has a total score of 62 toward Brand Y.A researcher could conclude that

• A)the respondent has a better-than-average attitude toward Brand Y.
• B)the respondent has a positive attitude toward Brand Y because his score exceeds 50.
• C)the respondent has a negative attitude toward Brand Y because his score exceeds 50.
• D)the respondent's attitude is too hard to determine because his score of 62 is very close to 50.
• E)none of the above.

---

Definitions:

Cognitive

Relating to mental processes of perception, memory, judgment, and reasoning, as contrasted with emotional and volitional processes.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, positing a hierarchy of human needs, from basic physiological needs to self-actualization.

Aesthetic

Pertaining to the nature of beauty, art, and taste, and the creation and appreciation of beauty in the arts and nature.

Genetic Makeup

The complete set of genes or genetic material present in a cell or organism, synonymous with genotype.