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An even number of categories is preferred when a respondent can legitimately adopt a neutral position.
Q4: Syndicated marketing data sources serve only a
Q4: The easiest way to conduct a taste
Q13: Which of the following statements is not
Q13: Shopping center interviews are widely used because
Q18: A consistent advantage to data found in
Q20: Respondents in a pretest need not be
Q24: An) _ describes a plan for conducting
Q26: The value of perfect information is always
Q43: Secondary data may do all of the
Q54: Disproportionate sampling can be used effectively when