The Objective of Item Analysis in the Likert Scaling Method

question 77

True/False

The objective of item analysis in the Likert scaling method is to choose items that least discriminate among those with favorable and unfavorable attitudes.

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Definitions:

Market Segmentation

The act of segmenting a target market into smaller, more specific groups of consumers who possess similar traits and requirements.

Strategic Marketing Process

The strategic marketing process involves planning, implementing, and evaluating marketing strategies to achieve business goals and meet consumer needs efficiently.

Situation Analysis

An assessment of an organization's current situation and external environment to identify key issues, opportunities, and challenges.

Product Strategy

A plan for marketing a product, which involves decisions on items such as pricing, design, packaging, and promotion.