Examlex
How many paired comparisons are possible given 9 stimulus objects ?
T-statistic
A ratio of the departure of the estimated value of a parameter from its hypothesized value to its standard error, used in hypothesis testing.
Sample Mean
The average value of all observations in a sample.
Alternative Hypothesis
A statement that suggests there is a statistically significant relationship between two variables, contrasting the null hypothesis.
Standard Error
The standard deviation of the sampling distribution of a statistic, commonly the mean.
Q1: Marketing intelligence helps to capture popular perceptions
Q2: The length of the questionnaire is immaterial
Q3: The decision to combine certain categories is
Q5: When third-person techniques are used, a respondent
Q12: Factor is observable that is why it
Q32: Product usage is a useful variable when
Q34: The choice of research approach determines how
Q46: Which one of the following is not
Q56: The two main branches of study under
Q70: While researching a sensitive subject, it is