Likert Scales

question 24

Multiple Choice

Likert scales

• A)are also called the method of equal-appearing intervals because the objective is to obtain a unidimensional scale with interval
• Properties.
• B)are also called summated scales because the scores on individual items or statements are summed to produce a total score for each
• Respondent.
• C)are generally hard to construct and administer.
• D)require a neutral midpoint at the center of each scale.
• E)none of the above.

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Definitions:

Market Feel

An intuitive or subjective insight into market dynamics and customer behavior, often gained through experience rather than formal analysis.

Strip Mall

A retail shopping area, typically with parking in front, that is composed of a row of connected stores and services in a long and narrow layout.

Neighborhood Stores

Retail outlets located within residential areas that cater to the everyday needs of the local community.

Power Center

A large outdoor shopping mall typically composed of a small number of big box retailers and various smaller retailers, combining convenience with a wide range of options.