If a Researcher Needs to Make Comparisons of Absolute Magnitude

question 74

Multiple Choice

If a researcher needs to make comparisons of absolute magnitude, a ________ scale must be used.

• A)pictorial scale.
• B)semantic differential scale.
• C)ratio scale.
• D)constant sum scale.
• E)none of the above.

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Definitions:

Prospect

A potential customer or client who meets the criteria to purchase a product or service but has not yet done so.

Act Immediately

A call to action urging individuals to respond or make a decision without delay, often used in marketing to create urgency.

Suggestive Proposition Close

A sales technique where the salesperson suggests a specific action or decision for the customer, promoting a sense of urgency or benefit.

Beneficial

Having a positive effect; contributing to a favorable outcome or advantage.