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Shopping center interviews are widely used because shoppers are representative of the general population.
T-Statistic
A value used in hypothesis testing, calculated as the difference between an observed sample mean and the population mean divided by the standard error of the mean.
Coefficient on Education
A statistical measure in regression that represents the change in the dependent variable resulting from a one-unit change in the level of education, all else being equal.
Significantly Different
A term used in statistics to indicate that the observed differences between groups or variables are too large to be attributed to chance alone, according to a predefined level of significance.
T-Statistic
A value derived from sample data that is used in a t-test to determine if there is a significant difference between two groups.
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