The Primary Data Collection Method Widely Used in Marketing Research

question 29

Multiple Choice

The primary data collection method widely used in marketing research is the

• A)survey method.
• B)observation method.
• C)focus group method.
• D)experiment method.
• E)Thematic appreciation test.

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Definitions:

Labour Costs

The total sum of all wages, benefits, and taxes a business must pay for its employees, often a significant factor in business operations and pricing strategies.

Cyclical Labour Demand

The fluctuating need for labor based on seasonal, economic, or market cycles.

Job Sharing

An employment arrangement where two or more individuals share the responsibilities and duties of a single full-time job.

Autonomous Group Scheduling

A system where teams independently manage their own schedules and work allocation without central coordination.