In Which Technique, Questioning Progresses from Product Characteristics to User

question 38

Multiple Choice

In which technique, questioning progresses from product characteristics to user characteristics

• A) symbolic analysis
• B) laddering
• C) mail survey
• D) hidden‐issue questioning

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Definitions:

Marginal Benefit (MB)

The augmented satisfaction or usefulness obtained by consuming or producing one extra unit of a good or service.

Marginal Cost (MC)

An upsurge in the cumulative cost incurred from the production of one more unit of a product or service.

Marginal Benefit

The boost in satisfaction or utility experienced by a consumer when they consume an additional unit of a specific good or service.

Total Benefit

The complete gain or advantage that an individual, entity, or society receives from consuming a good or service.