In Which Technique, Questioning Progresses from Product Characteristics to User

question 38

Multiple Choice

In which technique, questioning progresses from product characteristics to user characteristics

• A) symbolic analysis
• B) laddering
• C) mail survey
• D) hidden‐issue questioning

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Definitions:

Henry Ford

An American industrialist and founder of the Ford Motor Company, known for revolutionizing the automobile industry with assembly line production.

UNESCO

The United Nations Educational, Scientific and Cultural Organization, a specialized agency aimed at promoting world peace and security through international cooperation in education, the arts, sciences, and culture.

Social Construct

A concept or perception of an idea or practice that has been created and accepted by the people in a society through cultural or social practice.

Biological Fact

A statement or principle that is objectively verifiable and based on empirical evidence from the study of living organisms.