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National trends of Internet usage have increased with improved education, income, and theadvancements in smart phones and tablets.
Four-Firm Concentration Ratio
a measure of market concentration and competition among the four largest firms in an industry, expressed as a percentage of total market sales.
Oligopolistic Industry
An industry characterized by a small number of firms that have significant control over market prices and where strategic interactions among these firms determine market dynamics.
Herfindahl Index
The Herfindahl Index is a measure of market concentration used to evaluate the level of competition within an industry, calculated as the sum of the squares of each firm's market share.
Four-Firm Concentration Ratio
An economic measure that assesses the concentration and competitive landscape of an industry by adding the market shares of the four largest firms.
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