Consumer Panels Make It Possible to Analyze All of the Following

question 21

Multiple Choice

Consumer panels make it possible to analyze all of the following except

• A)the characteristics of heavy buyers.
• B)brand switching rates.
• C)the effectiveness of the distribution network.
• D)cumulative market penetration.
• E)all of these can be analyzed using consumer panels.

---

Definitions:

Computer Supplies

Various items like paper, toners, disks, and other materials used with computers in an office or home setting.

Office Supplies

denotes consumable items like pens, paper, and printer ink that are used in an office setting for daily operations.

Gross Profit

The financial gain obtained after subtracting the cost of goods sold from the revenue earned from sales.

Sales Expense

Costs directly associated with the selling of goods or services, typically including advertising, sales staff salaries, and commissions.