The Standardized Source of Marketing Data That Deals with Print

question 18

Multiple Choice

The standardized source of marketing data that deals with print media is

• A)Starch scores.
• B)Arbitron information on demand
• C)NTI.
• D)Simmons media.
• E)none of the above.

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Definitions:

Overhead

The ongoing business expenses not directly attributed to creating a product or service.

Operating Profit

The profit earned from a firm's normal business operations, excluding deductions of taxes and interest.

Markdown

A reduction in the selling price of goods or services, often used as a sales strategy to encourage consumer purchases or to clear older stock.

Mark-up

The difference between the cost of a product or service and its selling price, expressed as a percentage of the cost.