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Data on inputs-marketing effort expended-include all of these except:
Liquidity Reserves
Liquid assets held by an entity as a buffer against future contingencies or unforeseen expenses.
Operating Cycle
The average period between purchasing or acquiring inventory and receiving cash from sales of the inventory, critical for managing company liquidity.
Cash Cycle
The time period between the outlay of cash for the purchase of inventory and the collection of cash from customers for the sale of that inventory.
Short Term Financing
Financing obtained for a time period of up to one year, used to fund immediate operational needs such as inventory purchase or payroll.
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