An) ________ Is a Service That Identifies Groups of Consumers

question 4

Multiple Choice

An) ________ is a service that identifies groups of consumers who share demographic and lifestyle characteristics.

• A)PRIZM
• B)Dun's market identifier
• C)Standard Industrial Classification
• D)Economic Information System
• E)Arbitron Panel

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Definitions:

Preemptive Merger

A strategic merger aimed at preventing potential competition by acquiring or merging with a competitor before they become a larger threat.

Justice Department

A government department responsible for the enforcement of the law and administration of justice.

Staggered Board

A corporate board of directors structure where members are divided into classes serving different term lengths, making it difficult for a complete board takeover in any single election.

Poison Pills

A defensive strategy used by companies to deter hostile takeovers by making the company less attractive to potential acquirers.