Rainbow Airlines Has Experienced a Continuing and Unexplained Decline in the Number

question 39

Multiple Choice

Rainbow Airlines has experienced a continuing and unexplained decline in the number of tickets sold on its major routes from New York to San Francisco.You have been asked to give the Senior Vice- President of the Marketing Division a report on the problem and to Outline alternative courses of action for the airline to take.How would you start?

• A)Descriptive research
• B)A survey of Rainbow Airlines' passengers
• C)A survey of passengers who patronize competing airlines
• D)Exploratory research
• E)Causal research

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Definitions:

Probability

A measure or estimation of how likely it is that an event will occur, expressed as a number between 0 and 1.

Unfavorable

Describing something that is disadvantageous, negative, or not beneficial; often related to opinions, conditions, or outcomes.

Probability

The chance of an event happening, represented numerically from 0 to 1.

Establishing Probability

The process of determining the likelihood that a given proposition or hypothesis is true.