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A hypothesis should always be stated, even if it is a simple restatement of the research question, since the creation of a hypothesis is part of the formal marketing plan.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions.
Motivation Components
The various elements that drive an individual's behavior towards achieving specific goals, including intrinsic and extrinsic motivators.
Lower-order Need
Basic physiological and safety needs that individuals seek to fulfill before addressing more complex desires or psychological aspects.
Higher-order Need
Advanced psychological needs that go beyond basic physical requirements, such as social belonging, esteem, and self-actualization, according to Maslow's hierarchy.
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Q73: credibility