___________ Research Is Done to Test Different Decision Alternatives Such

question 13

Multiple Choice

___________ research is done to test different decision alternatives such as new product concept testing, advertising copy testing, and pretest marketing.

• A) Selective
• B) Programmatic
• C) Evaluative
• D) Optional

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Definitions:

Readymades

Artistic works created by selecting and designating ordinary, manufactured objects as art, a concept most associated with Marcel Duchamp.

Dada Artist

An artist associated with Dadaism, a cultural movement of the European avant-garde in the 20th century, known for its anti-war politics and rejection of traditional aesthetic norms.

Marcel Duchamp

A French-American artist associated with Dadaism and Surrealism, known for challenging traditional notions of art.

Giorgio de Chirico

An Italian artist known for his metaphysical painting phase, creating dream-like, eerily quiet urban landscapes that influenced the surrealist movement.