PRIZM, a Claritas Corporation Product That Forms Clusters of the Population

question 21

Multiple Choice

PRIZM, a Claritas Corporation product that forms clusters of the population on the basis of lifestyle and Zip Code classifications, is an example of:

• A) selective service
• B) syndicated service
• C) branded products service
• D) standardized service

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Definitions:

Antecedents

Conditions or events that precede and influence the occurrence of a behavior or outcome.

Behavior Modification

The use of learning techniques to alter human behavior, especially techniques derived from operant conditioning and classical conditioning.

Organizational Learning

involves the process by which an organization improves its ability to achieve its goals by creating, acquiring, and transferring knowledge, as well as modifying its behavior to reflect new insights and knowledge.

Knowledge Management

The process of capturing, developing, sharing, and effectively using organizational knowledge.