Which of the Following Is Not a Stage of Marketing

question 57

Multiple Choice

Which of the following is not a stage of marketing planning process?

• A)Implementation
• B)Situation analysis
• C)Scenario planning
• D)Strategy development

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Definitions:

Internal Growth Rate

The maximum rate at which a firm can expand its operations without obtaining additional financing, driven by reinvestment of its earnings.

Plowback Ratio

A financial metric that measures the proportion of earnings retained by a company after dividends have been paid out to shareholders.

Dividend Payout

The fraction of a firm's earnings allocated to its shareholders through dividends.

Financial Planning

The process of estimating the capital required and determining its competition; it is the process of framing financial policies in relation to procurement, investment, and administration of funds of an enterprise.