Market Intelligence MI) Is

question 34

Multiple Choice

Market intelligence MI) is

• A)The process of acquiring and analyzing information in order to understand the market both existing and potential customers)
• B)Determining the current and future needs and preferences, attitudes and behavior of the market
• C)Assessing changes in the business environment that may affect the size and nature of the market in future.
• D)All of the above

---

Definitions:

Sales Managers

Sales personnel who have oversight of selling efforts at varying levels of the organizational hierarchy.

CPM

Short for Cost Per Thousand, a marketing term that refers to the price of 1,000 advertisement impressions on one webpage.

Organizational Marketing

It refers to the marketing strategies and efforts aimed at promoting and selling products or services to other organizations, businesses, or institutions rather than individual consumers.

Goods And Services

Products and activities provided by businesses to satisfy the needs and wants of consumers.