Each New Product Idea Should Be Considered in Depth Before

question 54

True/False

Each new product idea should be considered in depth before any attempt is made to measure the market's interest in that product.

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Definitions:

Whirlwind Courtship

A rapid and intense beginning to a romantic relationship, where commitments such as engagement or marriage occur shortly after meeting.

Selective Exposure

Deliberately seeking and attending to information that is consistent with one’s attitudes.

Social Facilitation

The tendency for people to perform differently when in the presence of others than when alone, typically improving on simple or well-practiced tasks and performing worse on complex or new ones.

Social Facilitation

The tendency for people to perform differently when in the presence of others than when alone, typically showing improvement on tasks.