What Is One of the Major Advantages of Using Focus

question 3

Multiple Choice

What is one of the major advantages of using focus groups compared to other qualitative forms of data collection?

• A) Participants tend to feel empowered.
• B) Participants can give accounts in their own words and unexpected responses are encouraged.
• C) It's possible to make comparisons across time and space.
• D) The researcher is able to gain a deep understanding of a group and its members.
• E) Implied meanings in "text" situations can be revealed.

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Definitions:

Display of Emotions

The outward expression of feelings, such as happiness, anger, or fear, through facial expressions, gestures, and voice.

Foreign Cultures

The customs, traditions, and social behaviors of societies other than one's own, often studied to understand global diversity and intercultural relations.

Managers

Individuals in an organization responsible for directing and overseeing the work of a group of employees.

Emotional Dissonance

The conflict or incongruity between one's experienced emotions and the emotions one displays in accordance with societal or occupational roles.