What Is One of the Major Advantages of Using Focus

question 3

Multiple Choice

What is one of the major advantages of using focus groups compared to other qualitative forms of data collection?

• A) Participants tend to feel empowered.
• B) Participants can give accounts in their own words and unexpected responses are encouraged.
• C) It's possible to make comparisons across time and space.
• D) The researcher is able to gain a deep understanding of a group and its members.
• E) Implied meanings in "text" situations can be revealed.

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Definitions:

Total Income

The sum of all earnings or revenues generated by an individual or entity within a specific period.

Residual Value

The estimated value that an asset will realize upon its sale at the end of its useful life.

Net Present Value

A financial metric that calculates the value of a series of cash flows by discounting them to the present date, used to assess the profitability of investments.

Present Value Index

A calculation that compares the present value of project cash inflows with the initial investment, used in capital budgeting to evaluate profitability.