What Are Three Important Issues the Field Researcher Should Consider

question 80

Essay

What are three important issues the field researcher should consider when devising a strategy for entering a field research site?

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Definitions:

Competing Firms

Competing firms are businesses that operate in the same market, offering similar products or services to the same customer base, and thus compete for market share, sales, and leadership in their industry.

Moral Idealism

A personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.

Personal Moral Philosophy

An individual’s set of beliefs, principles, and values concerning what is right and wrong, shaping ethical behavior and decisions.

Golden Rule

A principle of treating others as one would want to be treated oneself.