Define the Following Terms

question 59

Short Answer

Define the following terms
-scattergram

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Definitions:

Internal Data Sources

Sources of data that originate from within the organization, including sales records, customer databases, and financial documents.

Simple Random Sampling

A type of sampling in which everyone in the target population has an equal chance of being selected.

Internal Company Data

Information collected from within an organization, used for analysis, decision-making, and strategic planning.

Competitive Intelligence

The systematic gathering of data about strategies that direct and indirect competitors are pursuing in terms of new-product development and the marketing mix.