Professor Aaron Acorn Counts the Number of Total People and the Percentage

question 19

Multiple Choice

Professor Aaron Acorn counts the number of total people and the percentage who are Asian in a sample of 400 TV commercials shown during a one-month period on two Vancouver area stations.He wants to see whether the percentage of Asians in commercials equals,is greater than,or is less than the percentage of Asians in the area population.He is using

• A)latent structure measurement.
• B)generic content coding.
• C)manifest content coding.
• D)corroborative coding.
• E)latent content coding.

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