Specify the Major Weakness with the Following Survey Question: "The

question 35

Multiple Choice

Specify the major weakness with the following survey question: "The Soviets cheated on every agreement to freeze nuclear weapons development since 1950.Don't you agree that Canada should give up on establishing a limitations agreement?" 1.Yes 2.Not sure 3.No

• A)It is a socially undesirable question.
• B)This question is too long.
• C)It is a biased or leading question.
• D)It is a double-barreled question.
• E)The question is ambiguous.

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Definitions:

Marketing Actions

Marketing actions entail strategies and tactics implemented by businesses to promote their products or services, aiming to enhance brand awareness and stimulate demand.

Product Groupings

The organization of products into categories or families based on similarities in function, customer segment, or other characteristics, facilitating easier management and marketing.

Demographic Variables

Demographic variables are characteristics such as age, gender, income, education level, and ethnicity, used to classify and understand target markets or populations.

Psychographic Variables

Characteristics of consumers or markets based on interests, lifestyles, attitudes, and values for segmentation purposes.