Examlex
When quantitative researchers want to test a hypothesis about a relationship between two variables they often develop a null hypothesis and a corresponding alternative hypothesis.What does the null hypothesis say about the relationship being studied?
Telemarketing
A method of direct marketing where salespeople use telephone calls to reach out to potential customers, promote products, or conduct sales.
Online Marketing
The practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers.
Customer Database
A collection of information about customers, including contact details and purchase history, used by businesses for marketing and service improvement.
Demographics
Statistical data relating to the population and the particular groups within it, used especially to identify consumer markets.
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