When Quantitative Researchers Want to Test a Hypothesis About a Relationship

question 15

Multiple Choice

When quantitative researchers want to test a hypothesis about a relationship between two variables they often develop a null hypothesis and a corresponding alternative hypothesis.What does the null hypothesis say about the relationship being studied?

• A)There is no relationship between the two variables.
• B)The dependent variable has an effect on the independent variable.
• C)There is no intervening variable affecting the relationship between the independent and dependent variables.
• D)The relationship between the independent and dependent variables is spurious.
• E)The independent variable has an effect on the dependent variable.

---

Definitions:

Internal Marketing

The practice of treating employees as internal customers to foster organizational loyalty and engagement.

External Marketing

The practice of promoting a company's products or services to external audiences to build brand awareness and attract customers.

Internal Marketing

The practice of promoting a company’s values, culture, and goals to its employees to foster internal brand advocacy and loyalty.

Identity-Image

Relates to the conceptual gap between how a company perceives itself (identity) and how it is perceived by its customers (image).