The Nurse Manager Decides to Change Staffing Schedules in the Intensive

question 15

Multiple Choice

The nurse manager decides to change staffing schedules in the intensive care unit.She chooses to use Rogers's (2003) diffusion of innovations theory to implement the change.What are the elements of Rogers's diffusion of innovations theory?

• A) Assessment,planning,intervention,and evaluation.
• B) Preparation,validation,synthesis,and evaluation.
• C) Knowledge,persuasion,decision-making,implementation,and evaluation.
• D) Scanning,diagnosis,decision-making,application,and reevaluation.

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Definitions:

Price-sensitive

Referring to consumers whose buying behavior can be significantly influenced by price changes of products or services.

Penetration Pricing

A pricing strategy where a product is introduced to the market at a low price to attract customers away from competitors, with the aim of quickly gaining market share.

Skimming Pricing

A pricing strategy where a high price is set for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price.

Penetration Pricing

A market strategy where a product is introduced with a low price to attract customers and gain market share before eventually increasing the price.